Use Cases
Who uses synthetic consumer panels
From market research agencies replacing six figure focus group budgets to academics running reproducible experiments without ethics board delays. One platform, six verticals.
Verticals
Every team that needs to understand people before committing to a decision
📊
Market Research Teams
Problem
Traditional focus groups cost £30,000 to £80,000 per study, take weeks to recruit, and deliver results from 8 to 12 people in a room.
Solution
Build a 500 person panel in minutes with census weighted demographics and unique personality profiles. Test across 20 countries in one afternoon with no recruitment, no scheduling, no panel fatigue.
Outcome
90% cost reduction. Results in hours instead of weeks. Panels that never expire.
🚀
Product Teams
Problem
Pricing, messaging, and packaging decisions are made on instinct or delayed by months of user testing that arrives too late to change direction.
Solution
Run concept tests segmented by personality type before you build anything. Ask your panel which pricing tier resonates, which feature name converts, and which packaging option drives purchase intent.
Outcome
Know which segments will adopt before you spend. Ship with confidence, not hope.
🏆
Brand Managers
Problem
Brand perception shifts happen between quarterly tracking studies. By the time you see the data, the damage is done.
Solution
Set up monthly automated sentiment tracking against a persistent panel. Model crisis scenarios before they happen. Predict how your audience will respond to competitor moves before your competitor makes them.
Outcome
Continuous brand health monitoring with personality segmented competitor response prediction.
🎭
Advertising Agencies
Problem
Presenting creative to clients without data is a pitch, not a strategy. Production budgets are committed before anyone knows which approach will land.
Solution
Compare campaign approaches across demographics and personality types in a single session. Present data backed recommendations to clients showing exactly which creative resonates with which audience segment.
Outcome
A/B test creative before production. Win pitches with evidence, not opinion.
🎓
Academics
Problem
Ethics board approval takes months. Recruitment is expensive. Sample sizes are small. Replication requires running the entire study again.
Solution
DYNAMICS-8 is an open personality framework published under CC BY 4.0. Generate census weighted synthetic populations for behavioural research with full reproducibility. Every persona has 187 fields grounded in validated personality science.
Outcome
Reproducible experiments at population scale without ethics board delays or recruitment budgets.
🏛
Government
Problem
Policy decisions affect millions of people. Public consultation is slow, expensive, and captures only the loudest voices.
Solution
Population level behavioural simulation across demographic segments. Test policy impact on synthetic populations that match your constituency, region, or national demographics. Everything runs on premise with no data leaving the building.
Outcome
Predict public response to policy changes before announcement. Sovereign deployment, zero data leakage.
Ready to see your audience before you commit?
Start with a free single persona sandbox. Upgrade when you need full panels, multi-turn conversations, and causal reasoning traces.