Panel Studio
Plans that scale with your research
Free teaches. Paid produces. Enterprise predicts.
Monthly
Annual
Save up to 20%
Free
Sandbox
£0
Free forever
Learn how synthetic panels work. One panel, ten personas, no time limit.
- 1 panel (sandbox)
- 10 personas
- 10 questions per month
- Community support
Starter
Starter
£79/mo
£65/mo
Billed monthly
£780 billed annually
Run real research. Multiple panels, structured exports, and integrations to connect your workflow.
- 5 panels
- 500 personas
- 200 questions per month
- CSV export
- 3 integrations
- Email support
Most Popular
Professional
Professional
£199/mo
£159/mo
Billed monthly
£1,908 billed annually
The full research toolkit. Thousands of personas, every export format, simulation capabilities, and priority support.
- 50 panels
- 5,000 personas
- 2,000 questions per month
- All exports (JSONL, Parquet, CSV, PPTX)
- All integrations
- Panel Memory
- Predictive Market Simulation
- Summary reasoning traces
- Priority email support
Enterprise
Enterprise
Custom
Annual contract
For organisations that need unlimited capacity, custom behavioural models, and regulatory simulation.
- Unlimited panels
- Unlimited personas
- Unlimited questions
- All exports
- All + custom integrations
- Panel Memory
- Custom Behavioural Dimensions
- Regulatory Simulation (6 UK regulators)
- Predictive Market Simulation
- Full reasoning chains
- Dedicated support
Feature comparison
Every plan includes the DYNAMICS-8 personality framework, census calibrated persona generation, and conversational stimulus testing.
| Feature | Free | Starter | Professional | Enterprise | Enterprise Plus |
|---|---|---|---|---|---|
| Capacity | |||||
| Panels | 1 | 5 | 50 | Unlimited | Unlimited |
| Personas | 10 | 500 | 5,000 | Unlimited | Unlimited |
| Questions per month | 10 | 200 | 2,000 | Unlimited | Unlimited |
| Research Tools | |||||
| DYNAMICS-8 personality profiling | ✓ | ✓ | ✓ | ✓ | ✓ |
| Multiple turn conversations | ✓ | ✓ | ✓ | ✓ | ✓ |
| Conjoint analysis | — | ✓ | ✓ | ✓ | ✓ |
| Survey builder (8 question types) | — | ✓ | ✓ | ✓ | ✓ |
| Focus groups | — | ✓ | ✓ | ✓ | ✓ |
| Persona interview | — | ✓ | ✓ | ✓ | ✓ |
| A/B stimulus testing | — | ✓ | ✓ | ✓ | ✓ |
| Panel Memory (continuity across sessions) | — | — | ✓ | ✓ | ✓ |
| Predictive Market Simulation | — | — | ✓ | ✓ | ✓ |
| Longitudinal drift tracking | — | — | ✓ | ✓ | ✓ |
| Brand tracking | — | — | ✓ | ✓ | ✓ |
| Custom Behavioural Dimensions | — | — | — | ✓ | ✓ |
| Regulatory Simulation (6 UK regulators) | — | — | — | ✓ | ✓ |
| Causal Reasoning | |||||
| Summary reasoning | — | — | ✓ | ✓ | ✓ |
| Full reasoning chains | — | — | — | ✓ | ✓ |
| Raw causal traces with weights | — | — | — | — | ✓ |
| Dedicated data pipeline | — | — | — | — | ✓ |
| Export & Integration | |||||
| CSV export | — | ✓ | ✓ | ✓ | ✓ |
| JSONL and Parquet export | — | — | ✓ | ✓ | ✓ |
| PowerPoint (PPTX) export | — | — | ✓ | ✓ | ✓ |
| Platform integrations | — | 3 | All 26 | All + custom | All + custom |
| HMAC signed webhooks | — | — | ✓ | ✓ | ✓ |
| Python SDK | — | ✓ | ✓ | ✓ | ✓ |
| White label exports | — | — | — | ✓ | ✓ |
| Support | |||||
| Community support | ✓ | ✓ | ✓ | ✓ | ✓ |
| Email support | — | ✓ | Priority | Dedicated | Dedicated + SLA |
| SLA | — | — | — | ✓ | ✓ |
Common questions
Can I switch plans?
You can upgrade at any time. Changes take effect immediately. To move to a lower plan, cancel your current subscription and resubscribe after the current period ends. No refunds or prorated adjustments for cancellations during a billing period.
What happens when I hit my monthly limit?
You will receive a notification when you reach 80% and again at 100%. At the limit, you can upgrade to a higher plan to continue immediately, or wait for your monthly quota to reset on your billing date.
Do you offer discounts for non profits or academia?
Panel Studio is free for non commercial use under the Business Source License 1.1. Universities, research groups, and nonprofits can run it locally at no cost. See our licensing page for the full terms.
What payment methods do you accept?
Visa, Mastercard, and American Express via Stripe. Annual plans can also be paid by invoice with net 30 terms.
Start building your first panel
Register for a free API key and create a sandbox panel in under two minutes. Upgrade when you are ready.