The validated digital workforce
Test a message, a price or a concept on a validated synthetic panel that answers as the real population would, and shows the causal chain behind every answer. Census weighted across 20 countries, grounded in our DYNAMICS-8 model, and proven against national figures in the open.
The understand stage of the Kronaxis funnel. Fed by Intelligence (who to approach), it tells you what will move them before you spend, then hands off to Digital Workers to make contact.
Why the usual answer is not enough
Real panels and focus groups are expensive, slow, and small enough that one loud voice skews the room. The synthetic tools that promise to replace them mostly produce plausible output nobody can check, so the answer is only ever as trustworthy as a guess. Insight closes both gaps: it answers in minutes at the scale of a population, and it is proven to track reality rather than merely sound right.
The point of research is a decision you can defend. An answer you cannot verify is not research, it is a nicer looking guess.
How it works
Describe your audience in plain English. Insight generates census weighted personas, each with a personality, a life history and a decision logic, not a demographic label.
Choose from 17 templates or write your own: pricing, brand perception, concept testing, message and creative, regulatory sign off, and more.
Every answer carries a reasoning trace showing which personality dimensions fired, how strongly, and how they met the moment. Not a black box.
Export as JSONL, Parquet, CSV or a branded deck, or push to 26 platforms via webhooks and the Python SDK. Straight into the tools you already run.
What makes it different
Other synthetic panels hand you an answer. Insight hands you the reason. You see which personality dimensions drove the response, how strongly they activated, how they interacted with economic state and emotional context, and the narrative the persona built to justify the decision. That is what turns a number into something you can act on, and defend.
Split the panel and test rival messages or prices. Compare by personality segment, not just demographics, and measure willingness to pay across real consumer types.
Test content against six UK regulators, ASA, FCA, ICO, MHRA, Ofcom and CMA, and find out whether a campaign is likely to pass before it costs you.
Run the same stimulus across 20 countries, or schedule it over time to watch brand perception, pricing sensitivity and intent drift, and discover segments you did not know were there.
Ask follow up questions that build on prior answers, and put real images, audio or video in front of the panel. The persona remembers what it said and why.
Why believe it
This is the difference that matters, and the reason Insight sits inside a platform whose whole promise is provable, not plausible. The population behind the panel is validated against reality in ways that cannot be backfitted, and the record is published.
Deployment
Most enterprise customers want the answers, not the infrastructure, so the fastest path is a fully managed service we run for you, reached through the app and the API. For those whose data cannot leave the building, the same product self hosts on your own estate. You choose by your data posture, and the capability is identical either way.
Who it is for
Go deeper
Everything behind the overview: the product, the mechanism, and the proof.
See it on a question you actually have
A short session on a real question your team is weighing: we build the panel, run your stimulus, and walk the reasoning traces so you can see not just what the population says but why, and how it was proven against reality. No slideware, just the instrument on your problem.