Datasets & Releases
Open datasets, the Zenodo preprint, the interactive persona explorer, and the cognitive-simulation architecture that makes Panel Studio's personas behave coherently over time. All free for inspection; commercial use varies per release.
Open datasets and demos
DYNAMICS Reasoning Traces
Behavioural reasoning records tagged by personality, generated by the Panel Studio platform. Each record includes a persona response, a structured reasoning trace identifying which DYNAMICS dimensions drove the decision, and contextual metadata capturing financial anxiety, risk tolerance, episodic memory, and emotional valence.
Contact for API access →Imprint Personas v2
1,000 sample synthetic personas (500 UK, 500 US Illinois) with up to 187 fields across 11 categories. Census-weighted demographics from ONS 2021 and American Community Survey. Three-pass biographical pipeline validated against 18 consistency rules. Same generation pipeline that powers Panel Studio.
View on Hugging Face →DYNAMICS Persona Explorer
Explore personas interactively. Browse by DYNAMICS-8 personality dimensions, filter by demographics, submit stimuli and see first-person responses with reasoning traces. Find similar personas using FAISS vector search.
Launch demo →Zenodo Preprint
Full methodology paper covering the DYNAMICS-8 framework, three-pass generation pipeline, 18-rule validation engine, 20-country census-weighted generation, and comparative analysis against existing synthetic-persona approaches. 12,654 words, 10/10 validation hypotheses confirmed at Bonferroni-corrected significance.
Read on Zenodo →20-country persona generation
Every persona's demographics are grounded in real census and national-statistics data, not random distributions. Dedicated country builders produce culturally grounded personas with local-language occupation titles, education terminology, regional ethnic compositions, and financial profiles appropriate to each country. Over 10,000 generated census-weighted skeletons across all supported countries.
| Region | Countries | Data sources |
|---|---|---|
| Anglosphere | United Kingdom, United States, Ireland, Canada, Australia, New Zealand | ONS Census 2021, US ACS, national census offices |
| Western Europe | Germany, France, Netherlands | Destatis, INSEE, CBS |
| Nordics | Sweden, Norway, Denmark, Finland | National statistics bureaux |
| MENA | Saudi Arabia, UAE, Egypt, Turkey, Sudan | National census data, regional demographic surveys |
| East Asia | Japan, South Korea | National statistics bureaux |
Each country builder encodes local demographic structures: regional population weights, ethnic and religious composition, education-system terminology (e.g. Abitur, Baccalauréat, Bakalorius), occupation titles in the local language, and culturally appropriate naming conventions. An 18-rule validation engine checks internal consistency and dataset diversity for every generated persona.
UK constituency-level detail
The UK builder provides the deepest coverage. Demographics for 575 English and Welsh constituencies are drawn from Census 2021 data at constituency level. Scotland and Northern Ireland (75 constituencies) use regional averages. Each persona's demographic attributes are sampled to match real constituency-level distributions for ethnicity, qualifications, age, and deprivation. (UK validation spot-checks: see KPM-1.)
Personas that live
Each persona in Panel Studio is not a static profile. It is a cognitive simulation: personas live coherent lives that evolve over time, grounded in the cultural context of their country. The local response engine implements this architecture out of the box; the enterprise edition adds coordinated persona operations and advanced life simulation.
Behaviour driven by personality
The DYNAMICS-8 vector causally determines every decision: financial spending, political engagement, relationship investment, career choices, and daily routines. Not labels. Causal drivers, grounded in published criterion-validity literature.
Three-tier memory
Episodic memory stores dated events with emotional valence. Semantic memory stores beliefs with confidence and source. Procedural memory stores trigger-action patterns. The memory system accumulates over time with periodic reflection and compression.
Lifecycle event cascades
Job changes, relationships, bereavements, and relocations cascade through the persona's entire state: personality shifts, finances change, new memories form, and plans regenerate. Real people do not stand still, and neither do these personas.
Behavioural drift
Personality evolves through a bounded random walk. Life experiences cause directional shifts. Drift magnitude is bounded by Mercuriality: emotionally volatile personas change more than stable ones. Questionnaire responses shift accordingly.
Causal reasoning traces
Every response includes a structured trace: which DYNAMICS dimensions were active, which memories influenced the decision, the emotional state, and the financial context. Not retrospective explanations — the causal attribution structure that drove generation.
Hierarchical planning
Temporal plans at four timescales: yearly strategy, monthly goals, daily routines, hourly activities. Each level decomposes into the next, all consistent with personality, emotional state, and recent memory.