Insights and Research

Research

Predicting the 7 May Elections: How 65,000 Synthetic Voters Are Calling It

Reform UK is about to sweep English local government. We publish predictions for 20 councils with full methodology and validation data.

Research

Can Synthetic Personas Predict Elections? We Tested Against Real By-Elections

We tested synthetic persona panels against 10 real council by-elections. V9 predicted 6 of 8 winners with 7pp mean absolute error.

Research Paper

Predicting UK Council By-Elections Using Synthetic Persona Panels: A DYNAMICS-8 Approach

Full research paper: methodology, per-ward results tables, nine pipeline iterations, calibration discovery, and 20-council predictions for 7 May 2026.

Research

How Synthetic Panels Predicted the UK Retail Shift

A UK grocery retailer ran Panel Studio alongside traditional focus groups. Same winning design. Deeper explanation. Four hundred times the speed.

Framework

DYNAMICS-8 vs Big Five: Why We Built a New Framework

Big Five measures traits. DYNAMICS-8 predicts behaviour. The gap between personality measurement and behavioural prediction, and why it matters.

AI/ML

The Economics of Reasoning Traces as Training Data

Reasoning traces are worth 10 to 100 times more than plain text for model training. The scarcity is structural.

Tutorial

Running Your First Panel: A Practical Guide

From API key to exported results in under ten minutes. Step by step with Python code examples.

Insights

Personality Driven Pricing: What the Data Shows

Discipline predicts price resistance. Mercuriality amplifies anxiety. Impulsivity triples conversion on scarcity framing. The data behind personality driven pricing.

Company

How We Built a Consumer Behaviour Engine: The Kronaxis Story

Six years of building in ultra competitive digital markets. The pivot that turned persona simulation into a consumer behaviour prediction platform.

Research

Why Focus Groups Lie: The Gap Between What People Say and What They Do

Groupthink, social desirability bias, and post-hoc rationalisation. The three traps that make focus group data unreliable.

Research

Testing Across 20 Countries in One Afternoon

How DYNAMICS-8 country norms adjust personality expression across cultures. Same framework, different baselines, comparable results.

Insights

The Death of the Average Consumer

Two women, same age, same income, same postcode. Completely different purchase decisions. Why demographic segmentation is not enough.

Technical

How We Generate Census Weighted Synthetic Populations for 20 Countries

The 3 pass generation pipeline, 18 rule validation engine, and census weighted demographic sampling behind every Panel Studio panel.

AI/ML

Building Personality Conditioned AI Agents

How to build agents that behave consistently by personality type, not generically. From prompting to training on DYNAMICS-8 traces.

Framework

Why We Published DYNAMICS-8 Under CC BY 4.0

A proprietary framework nobody cites is worth nothing. An open framework that becomes a standard is worth everything.

Tutorial

Validating Your Product Before You Build

Synthetic consumer panels for startup founders. Test pricing, messaging, and positioning against personality segments before writing code.

Insights

What 8 Personality Dimensions Tell You About Your Pricing Page

High Discipline visitors read every feature. High Impulsivity visitors click in 8 seconds or leave. One pricing page cannot serve both.

Research

The £40,000 Question: When Do You Still Need a Real Focus Group?

An honest assessment of when synthetic panels are not the right tool, and the hybrid approach that cuts research costs by 80%.

Guide

What Is a Synthetic Consumer Panel? The Complete Guide

The definitive explainer. What synthetic panels are, how they work, when to use them, and how they compare to traditional research methods.

Insights

Consumer Behaviour Prediction: How Personality Science Beats Demographics

Demographics explain 10-15% of purchase behaviour. Personality conditioned models explain 50-60%. The three layer prediction hierarchy.

Research

Conjoint Analysis Without Participants

Run full factorial conjoint through a 300 person synthetic panel. Hours not weeks. Under £200 not £50,000. Personality segmented willingness to pay.