How it works
From question to causal data in four steps
Capabilities
Everything you need to replace a focus group
Multi turn conversations
Ask follow up questions that build on previous answers. Personas remember what they said and why. Conversations evolve naturally over multiple turns.
A/B testing
Split your panel and test different stimuli. Compare responses by personality segment, not just demographics. Measure what actually changes behaviour.
Conjoint analysis
Test price sensitivity by personality type. Understand willingness to pay across different consumer segments. Run discrete choice experiments at scale.
Cross cultural comparison
Run the same stimulus across 20 countries. Compare how culture, personality, and demographics interact to produce different consumer behaviours.
Segmentation discovery
K-means clustering automatically discovers hidden audience segments in your panel responses. Find groups you did not know existed.
Regulatory simulation
Test content against 6 UK regulators: ASA, FCA, ICO, MHRA, Ofcom, CMA. Know whether your campaign will pass before you spend.
Multimedia stimuli
Upload images, audio, or video. A vision language model describes the content, then each persona responds based on their personality and context.
Longitudinal tracking
Watch how opinions shift over time. Schedule recurring conversations. Track drift in brand perception, pricing sensitivity, and purchase intent.
Competitor prediction
Model how your competitors' customers would respond to your product. Simulate market entry scenarios before committing budget.
What makes this different
Every answer comes with a reasoning trace
Other synthetic panel tools give you answers. Panel Studio gives you the causal chain that produced the answer. You see which personality dimensions fired, how strongly they activated, how they interacted with economic state and emotional context, and what narrative the persona constructed to justify the decision.
This is not a black box. It is a transparent reasoning engine where every output is traceable to its inputs.
Integrations
Connects to the tools you already use
26 platform integrations with HMAC signed webhooks, a Python SDK, and a REST API with 226 routes.
Deployment
Self hosted. Your data never leaves your building.
Panel Studio runs on a single server. No cloud dependency, no third party data processing, no vendor lock in. Source available under BSL 1.1 so you can audit every line. Enterprise customers deploy on premise with full sovereignty over their data and models.
Start with a free panel of 10 personas
No credit card. No time limit. Upgrade when you need reasoning traces, larger panels, or API access.
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