Causal reasoning data from synthetic consumer panels

Synthetic consumers that reason about why, not just what

Build census-weighted synthetic consumer panels across 20 countries that produce causal reasoning data. Each persona has a unique personality, life history, and decision-making logic grounded in DYNAMICS-8, our open personality framework. Run stimulus testing, export training data, and understand why different people in different cultures make different choices.

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20
Countries
187
Fields Per Persona
8
Personality Dimensions
BSL 1.1
Source-Available
Panel Studio

Consumer panels on demand

Panel Studio is a self-hosted platform for building and querying synthetic consumer panels. Define a demographic, build a panel of personality-profiled respondents, and run multi-turn conversations with structured stimuli. Every response includes a causal reasoning trace explaining which personality dimensions drove the decision.

Census-Weighted Panels
Each persona's demographics are sampled from real census data across 20 countries. Panels match actual population distributions for age, ethnicity, education, and regional deprivation using official national statistics.
Causal Reasoning Traces
Every response includes a structured trace: which personality dimensions were active, which memories influenced the decision, the emotional state, and the financial context. Exportable as JSONL training data.
Self-Hosted, No Cloud
Runs entirely on your own infrastructure. Local LLM inference via Ollama. No API keys to external services, no data leaving your network. Docker Compose with zero-config first boot.
How It Works

From deployment to data

01
Define Audience
Specify country, demographics, geography, and personality distribution for your panel.
02
Build Panel
Census-weighted personas with DYNAMICS-8 profiles and coherent life histories.
03
Stimulus Testing
Submit your message, product, or concept. Every persona responds in character.
04
Results & Data
Quantitative analysis plus DYNAMICS-tagged reasoning traces for AI training.
Open Specification

DYNAMICS-8: the personality engine

Eight dimensions purpose-built for behavioural simulation. Each dimension is a continuous float from 0.0 to 1.0 with four granular facets, giving 32 behavioural parameters per persona. Extends Big Five and HEXACO with two dimensions built for digital behaviour. Published under Creative Commons Attribution 4.0: free to use in your own research and products.

D
Discipline
Y
Yielding
N
Novelty
A
Acuity
M
Mercuriality
I
Impulsivity
C
Candour
S
Sociability
Read the full specification
Use Cases

What people build with Panel Studio

Market Research
Run a 500-person synthetic panel against any creative, pricing scenario, or product concept in hours. Understand why different segments respond differently, not just that they do.
AI Training Data
Personality-tagged causal reasoning traces, exported as JSONL. Each record documents why a specific type of person chose a specific response. Data for instruction tuning, RLHF, and chain-of-thought fine-tuning.
Academic Research
Census-weighted panels across 20 countries for policy simulation, election prediction, and cross-cultural social science research. Free for non-commercial use under BSL 1.1. Cite the DYNAMICS-8 specification (CC BY 4.0).
Brand Strategy
Test messaging across personality segments before launch. See which DYNAMICS dimensions predict positive response and which drive rejection. Iterate on creative without burning media budget.
Product Testing
Show your product to a panel of synthetic consumers with realistic life contexts. Understand purchase intent, feature preferences, and price sensitivity segmented by personality type.
Pricing Research
Conjoint analysis with personas that reason about affordability through their own financial context, risk tolerance, and spending habits. Not hypothetical responses, but personality-grounded decisions.
Platform

More than panels

Panel Studio is the open-source core. Kronaxis also builds autonomous AI agents, government capabilities, and free tools for personality science.

Vanguard
AI sales agents that find prospects, personalise outreach, and close deals. 13 specialist roles across prospecting, closing, content creation, and media strategy. 7 communication channels. Personality-profiled selling powered by DYNAMICS-8.

Contact for access

Government & Defence
Autonomous digital operations, security evaluation, and intelligence capabilities for UK government and defence. Sovereign infrastructure, UK patent protection, no foreign cloud dependencies.

Learn more

Free Tools
Discover your DYNAMICS-8 personality profile with our self-assessment quiz. Experiment in the interactive playground. Take the certification course. Build with the developer sandbox. All free, no account required.

Take the quiz

Quick Start

Running in five minutes

Clone the repo, start Docker, and you have a working panel with 500 pre-loaded personas. No registration required for non-commercial use. Generate panels for any of 20 supported countries.

# Clone and start
git clone https://github.com/kronaxis/kronaxis-panel-studio.git
cd kronaxis-panel-studio
cp .env.example .env
docker compose up -d

# Open Panel Studio
open http://localhost:8090

# Optional: add your API key for premium features
# Get one free at kronaxis.co.uk/register
echo "KRONAXIS_API_KEY=kx_your_key_here" >> .env
Trust

Built to a standard that matters

Protected by UK patent application GB 2605150.8
Self-hosted: your data never leaves your infrastructure
UK sovereign technology, designed and built in England

Start building panels today

Free for research and personal projects. Get an API key to unlock premium features, or clone the repo and run it locally with no registration.

Get a Free API Key View on GitHub
Contact

Get in touch

For enterprise licensing, research collaborations, dataset access, or technical questions.

Contact options

We respond to all enquiries within two business days.

  • General enquiries
    contact@kronaxis.co.uk
  • Registered office
    England & Wales, United Kingdom

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